Lipped Number Plates

Article Published - 16/2/2023

Lipped number plates get your brand out there on every vehicle you sell - and they're cost effective.

What are lipped number plates?

Lipped number plates are simply a number plate which has a 'lip' on the bottom for advertising purposes.  They came about in the early 2000s when it became illegal to include logos, phone numbers and websites etc on the main (yellow or white) part of the number plate.

Are lipped number plates legal?

Yes, because the ad part (the lip) is outside of the 'readable area' i.e. the core yellow or white part of the number plate. The British Number Plate Manufacturers' Association (of which Jepson & Co are a member) confirms that providing they meet the right character spacing and designs, they are legal.

WHAT ARE THE BENEFITS OF LIPPED NUMBER PLATES?

They're cost-effective

Every plate advertises your dealership for a small extra cost

They're easy to make

Making a lipped plate is just as simple as making a standard plate. You can even use the same standard printer and standard laminator.

They're a one-off advertising cost

Unlike a lot of advertising which is now pay-per-view, it doesn’t matter how many times your ad (lipped plate) is seen, you only pay once (the plate cost) to show your ad.

They're completely flexible with low order volumes

Our lipped plate components are packed in quantities of just 20, you can update your ad any time you like, and keep multiple designs.

They have huge advertising potential

Take a moment to consider how many cars you see close up every day.  Each of these could show your brand.

There are 41 million vehicles on UK roads. In a city every driver sees 10-30 cars close-up on their daily commute. Multiply that up by how many people are driving in your area and you get an idea how many people will be seeing your ad every single day. You can multiply it again for every vehicle you sell. That’s good maths!

• Our lipped plates advertising formula, for the maths geeks out there: 
  • Your lipped plates advertising reach = (Number of cars a typical driver sees close up daily x number of drivers in your area) x number of cars you sell with lipped plates.

Find out more

Contact your local Sales & Support Manager or download our Customer Buying Guide.